As of last Thursday, contract talks with talent remained ongoing.
Discover also expects to have several undisclosed NHL alumni on-site for fans to engage with for photos and compete against in air hockey. It’s an idea originally concocted by Discover’s activation agency, Chicago-based rEvolution. “We’re always looking to enhance the fan experience, and use the brand as a platform, not just to say, ‘hey, sign up for a credit card,’” said Will Karas, Discover’s senior principal of sponsorships and marketing, “but it’s more of ‘hey, we can actually make this experience for a really dedicated, passionate fan base even better.’”ĭiscover’s larger than life 24-by-12-foot air hockey table, which debuted for the 2022 Winter Classic in Minneapolis, will be set up in Las Vegas. The number of NHL sponsors mirrors figures from prior Fan Fair events, according to the league. Eighteen league sponsors and licensees, including the likes of Dunkin’, Geico, Guaranteed Rate, Navy Federal Credit Union and Ticketmaster, will be activating on-site. The 300,000-square-foot space at the convention center is larger than recent years to accommodate safer social distancing among fans. For the first time, Truly Hard Seltzer - a Boston Beer Company brand and NHL sponsor since 2019 - will be the presenting sponsor.
The four-day Fan Fair event kicks off on Thursday and will be held at the Las Vegas Convention Center. But the game - which will be 3-on-3 and feature a tournament made up of the best players on teams from each of the league’s four divisions - isn’t the only thing returning. Benjamin Muller/rEvolutionįollowing a one-year hiatus due to the pandemic, NHL All-Star weekend is back. Discover’s 24-by-12-foot air hockey table will be set up again.
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